Host Elizabeth Sherry connects with Paul M., owner of Slingshot Branding & PR, LLC. This solo-entrepreneur has helped many clients discover their brand through asking the hard questions and the main one being why! Paul will help you identify your brand strengths and weakness to help build your company. He will get the word out to the masses about your business through word-of-mouth, and the media. Such as newspapers, online publications, magazines, and TV.