Our first Collab Lab of the year was an inspiring and insightful dive into how AI is reshaping the wedding and event industry. Held at the Minnesota Chamber of Commerce, the event brought together over 20 hospitality professionals, including event planners, venue coordinators, and industry experts.

Where: MN Chamber of Commerce, 380 St. Peter St., Suite 1050, St. Paul, MN 55102
When: 9:30 AM – 11:00 AM, Wednesday, January 29th

We were warmly welcomed into the Chamber’s offices, where we enjoyed refreshments (thank you, MN Chamber!), fantastic organization, and an engaging discussion led by the amazing Elizabeth Sherry. If you know Elizabeth, you know she’s an incredible speaker—we love her so much! 💛

3 Quick Takeaways from the Event 💡

1️⃣ The RTP Method for Using AI Effectively 🎯

Elizabeth introduced the RTP framework, a simple and powerful way to approach AI:

✅ Role – Who are you? (A mom searching for party ideas vs. an event planner optimizing workflows)
✅ Task – What are you trying to accomplish? (Designing invitations, managing guest lists, automating reminders)
✅ Prompt – What do you need AI to do? (e.g., “Generate five elegant wedding invitation designs with a modern touch”)

With a clear RTP approach, AI becomes a valuable tool for streamlining event planning—helping professionals work smarter, not harder!

2️⃣ “Robots are going to take over the world!” 🤖 (Just kidding…mostly 😉)

(Courtesy of Matthew Sherry, Co-founder TCWEP)

Okay, maybe not quite yet… but AI is already making event planning smoother, more efficient, and more innovative than ever before! At this Collab lab, we dove into AI and how these smart tools are helping us create even better events by streamlining processes, boosting efficiency, and driving innovation – ultimately helping us create even better events.

2️⃣ 3 Consider AI as a amazing college intern on your team (who never needs coffee! ☕)

(Take away Tip Courtesy of Michelle Tverberg, Co-founder TCWEP)

AI is a fantastic resource for tackling tasks, you’re still the expert, and your review is essential, even interns need guidance – and so does AI!

Event recap: from personalized invitations to automated logistics, AI is transforming the way we create, plan, and execute unforgettable events.

A Warm & Welcoming Experience 🤍

From start to finish, this Collab Lab was filled with valuable insights, great conversations, and lots of laughter. We truly appreciated the hospitality of the MN Chamber and left feeling inspired about the exciting possibilities AI brings to the event industry.

Elizabeth Sherry featured thought leader "Love at First Byte, how AI is redefining events"

If you missed this session, don’t worry! Stay tuned for the next Collab Lab—we can’t wait to do it again! ✨

Elizabeth Sherry truly experienced love at first byte when ChatGPT dropped two years ago. She later became a certified AI enhanced professional sharing her tips and tricks with the event industry.

Elizabeth Sherry, AI Enhanced Professional

Special Thanks to Our Event Sponsor

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