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Tips & Insights
From leading entrepreneurs and businesses in the Twin Cities. Interviews, Q & A’s and a whole lot of wonderful networking know-how
These Minnesota business owner’s are shining examples of success in the landscape of the local food-industry. I ask the trio a few questions about business start-up strategy, their perspectives, and advice. They graciously share insight.
What constitutes a food business for you?
Tami: I belong to a 400 member cooking club where I’ve learned of over 50 different careers in food. The food business is not only made of cafes, bakeries, restaurants, and food trucks. It also encompasses food writers, nutritionists, and food scientists… along with many other categories.
Sara: A food business can be anything you dream up. Currently I’m a food business without a food truck or restaurant. (The restaurant is coming) Who knew alcohol mixed with a pie would make people so excited to buy my product?
Jamie: A quality product that you are able to produce consistently and receive validation on from consumers.
How do you know if your food business idea is worth pursuing?
Jamie: In our case, we purchased a Nothing Bundt Cakes franchise – so the process for determining worth of opening this type of food business, for us, was on the already-proven methods and success of the franchise itself. The product is very high quality and the financial risks were minimal with a fairly short turn around on profit.
Sara: Well, starting out, who really knows! We jump in with a grand plan, and typically that changes over and over again. We really do whatever it takes to keep going. For me, I didn’t think about the future business I could have selling pies infused with alcohol. I only cared that I loved baking and feeding people pie. It wasn’t until I started bringing my pies to farmers markets that I realized this could be something sustainable. People loved it and connected to it as emotionally as I did.
It wasn’t just me or only my family telling me the pie was good- it was complete strangers who continued to support my idea.
That’s when I realized.
Another thing is to seriously consider is can you afford your food business idea?
It does take money to make money. If you are quitting your job before you test things out… eh, I would suggest you not do that. The hours are VERY long and the pay not so great!
The best advice I was given is to only look at your company as an asset. If you’re doing it to make lots of money right now chances are it wont happen. It’s the end when you sell when you are paid for your dedication.
Tami: When starting out it’s important to know what your priorities are.
Are they to make money or to live out your passion?
If profit is your first goal, you’ll be looking at cost effective strategies over highest quality.
If your passion is first, you’ll be looking to make the best product you can and price it competitively. Prepare to work hard for very little profit for a long time but it WILL pay off!
Looking over the past several months of Twin Cities Wedding & Event Professionals (TCWEP) events, I realize I’ve sampled the desserts of all three of the following local business owners who brought their delectable creations for us event-attendees to taste.
Sara Holden, owner of Sara’s Tipsy Pies, brought three varieties of her pies to TCWEP’s Historic Hope Glen Farm & Vineyard event: Boozey Blueberry Lemon, Carousing Caramel Apple, and Razzy Apple Raspberry.
Tami Cabrera, owner of Muddy Paws Cheesecake*, brought five varieties of her cheesecakes to TCWEP’s Delta Hotels by Marriot event: Chocolate Decadence, Chocolate Marble, Original, Raspberry Swirl, and Turtle.
Jamie Cassens, wedding & event planner at Nothing Bundt Cakes*, brought three varieties of individual-sized bundt cakes to TCWEP’s Crowne Plaza AiRE event: Dark Chocolate Chip, Lemon, and Red Velvet.
What steps do people need to go through to validate their idea?
Jamie: If you are starting from scratch I would start small with focus groups, friends and family. Work the network you have to validate the product and quality and grow from there.
Tami: Test your product out at charity events, farmer’s markets, etc.
Also, it’s important to know your niche, target market and to have or to hire marketing skills. Before investing in an expensive commercial kitchen, rent hourly space from a church, incubator, etc.
Marketing, customer service and how your product stands out is key.
Sara: Testing the market:
Do people want what your making?
Is anyone else doing what you want to do and can you do it better?
Can you niche yourself?
Are you a point of difference?
Is it scale-able?
Where could you sell it?
What licensing do you need?
How will you get it out for the world to see?
Branding is almost as important as the Product itself. It’s really a perfect storm.A great product, little bit of luck and a ton of hard work.
Anything Else People Might Want to Consider?
Sara: I think it’s important to have an exit strategy.
I gave myself a 5 years. If I wasn’t growing and making my brand stronger by then, maybe I’d have to give it up. The idea took my breath away but it’s important to understand when to say when.
We are hitting year eight now.
Best of luck!
Sara Holden, Founder of Sara’s Tipsy Pies
Tami: Contact your local SCORE organization who can help you look at your business plan for free or ask a local business to be your mentor in exchange for social media shout outs, etc.
Tami Cabrera, Owner of Muddy Paws Cheesecake*
Jamie: Work the network you have to validate the product and quality and grow from there.
Jamie Cassens, wedding & events director Nothing Bundt Cakes* Minnetonka
*Official TCWEP 2018-2019 Member
Thank you so much everyone for sharing. You’re inspiring. We look forward to more of your work and continued success.
If anyone has a question or comment, please leave them below or reach out on the site.
Reading Time: 5 minutes Twin Cities Wedding & Event Professionals have been involved in shaping the wedding and event industry since way back in 2009. This year is no different. Here’s the latest from our talented group of event planners & experts who have the pulse of what’s hot in the Minneapolis / St. Paul area in the coming year.
Groom’s Dinner Days Before Wedding
Instead of having everything piled up into the night before and day of, many couple’s are opting to lessen the stress and enjoy the groom’s dinner several days before the wedding day.
Where to get: Courtyard by Marriott – Downtown, Delta Hotels By Marriott Minneapolis Northeast, Unique Dining Experiences, Water Street Inn
Creating intimate gatherings often allows for treating guests really well with great food, entertainment, and joyous time with your closest friends and family.
Where to get: Erickson Farmstead, Historic Hope Glen Farm & Vineyard, John P. Furber Farm, Radisson Minneapolis/St. Paul North, Royal Foundry Crafts Spirits, Sheraton Midtown, Water Street Inn, White’s Wildwood Retreat Center
After parties with close friends and family who just want to keep the celebration going after the ceremony & reception are increasingly more and more popular. Late night food trucks coming to your event are a big hit. Make plans ahead of time for the after party.
Where to get: Muddypaws Cheescake/Camp Cheesecake Food Truck, Delta Hotels By Marriott Minneapolis Northeast , Hilton Garden Inn Minneapolis Downtown, Radisson Minneapolis/St. Paul North, Royal Foundry Crafts Spirits, Sheraton Midtown, Water Street Inn
Photo Opportunity Pieces included in decor
Edible Glitter in Drinks
Where to get: Crave Catering & Beverage Service
Cocktail receptions – food & cocktail pairings all over with colors for florals
Visually stunning with coordinating colors is not only for the wedding party and bouquets, but now includes food, cocktails and dessert paired together that share in the visually stunning effect.
Distinctive Bride & Groom Seating
While this may not be unique in some other cultures, that of having the bride & groom seating stand out from the crowd- this idea that their chairs are obviously the seats-of-honor is catching on here in the States. Anything from a gorgeous couch to love seat, to opulent high-backed chairs. Think royalty and you’re getting into the right mind-set.
Where to get this trend: Festivities event rental decor.
Large table seating with families
Large tables with many family and friends together; as well as some are opting for family style catering; where large platters of food are passed to each table, encouraging more guest interaction.
Larger Brighter Flowers
Balloon Designs (walls, arches, centerpieces)
Balloons are making a come back in a big way.
Where to get it: Balloon Artistry by Mandana
Personalizing the details and making an impression is all about this trend; giving guests a sense of what the event will be like before they arrive via custom invitations, special attention to unique signage and displays as they arrive, as well as entertaining by having live artists capturing the event and creating strong visuals.
Details for the Bride
More often we are seeing “something old” that is being sewn into, or restyled into the brides gown, veil or wrapped around the stems of her bouquet, often these pieces are of her mothers or grandmothers wedding dress/veil that are being re-purposed and passed down to their family generations. Make your accessories your own style. On location hair and make up provides a lot of ease for the day. Along with prepping and pampering for the bride and her bridesmaids.
Accommodations, Attire & Accessories, Beauty, Bridal Alterations, Catering & Beverages, Custom Framing, Day of Event Coordinator, Desserts, Entertainment, Event Planners, Florist, Onsite Hair, Music, Officiants, Photographers, Premarital & Relationship Coaching, Rentals & Decor, Stationary & Invitations, Sound & Lighting, Transportation, Unique Event Services, Venues, Videography
Twin Cities Wedding & Event Professionals
Minneapolis, St Paul and surrounding suburbs
Reading Time: 3 minutes Want to give Top of the Wishlist Ultimate Gifts and be considered a stellar networker? Gifts that absolutely will be considered highly valuable, truly appreciated and have an impact on both your businesses and/or workplace. Best of all, these gifts won’t cost you money to give, they are free, and most are just minutes of your time!
- Online Reviews
Everyone loves raving, real, positive reviews by peers and clients that have experienced a service, product, venue, and/or food tasting. Every monthly TCWEP Networking Event gives us an experience with various sponsors, an opportunity to give online reviews and social media shout out’s. Easy to do! Visit TCWEP.com for Wedding & Event Members and Business 2 Business Members, as well as take TCWEP Event Programs for list of event sponsors, visit their websites to find their social media: (a) give an online review (facebook business page, wedding wire, et), (b) like their business page online (c) do shout out’s tagging them on your social media. Many options! If not sure how to do, ask for help, search google how to’s, watch what others are doing, you are in safe company if you are as technically challenged as I can be, ha! Include tag: #tcwepNetwork
- Exchanging Weblinks
This is so vitally powerful; it helps all of us to gain higher rankings in search engines, especially since we have related businesses in the wedding and event industry. An easy way to do this is to have a webpage designated Preferred Vendors; Favorite Recommendations, et, with live weblinks to each other. If you don’t have access to your companies website, maybe consider appealing this idea to management to look at the value of exchanging weblinks. TCWEP is full of incredible businesses to exchange weblinks with, as well as being a member on tcwep.com’s site. If you made a goal to connect two businesses to your website each month and they exchange back with you; by the end of year, you would have 24 incredibly valuable weblinks that google/search engines will notice. See more on why your website needs to have links to it.
- Blog Features
When you meet incredible people & businesses, considering featuring them on your blog. This will be beneficial to all involved with weblinks, exposure of fabulous businesses, and you’ll soon obtain expert status with connections in the event industry. Don’t have a business website or blog that you manage or can add content to? Personal blogs may be an option and are available for free. (google free blog sites)
- Word of Mouth Client Referrals are worth their weight in gold.
Their is nothing better/easier on sales / sets you above the competition than talking with a potential client that has been referred word of mouth by a mutual friend or colleague. Get to know your fellow colleagues that are networking, strive to bring referrals to one another. ASK your clients what else they need/want/dream for their event, be the industry expert and be able to refer some of the best in the industry to each other.
Merry TCWEP Networking!
10 Body Language Secrets That Will Make You More Successful- Michelle Tverberg
TCWEP Co-founder Michelle Tverberg spoke with Reader’s Digest about one of her best tips to use while networking in their article 10 Body Language Secrets to Use that will Make You More Successful by Juliana LaBianca.
“Make your smile even more powerful by timing it perfectly. “Give a smile to someone, but hold it back for a moment or two to really ‘see’ the person,” says Michelle Tyerberg, co-founder of networking group Twin Cities Wedding & Event Professionals. “Then, let that thousand-watt grin spread across your face. This lets the receiver know that the smile is because of who they are, and not you smiling at anything that comes near you.” Don’t miss these 10 other attributes of wildly successful people.”
Read full article here.
Reading Time: 1 minute While some employees shouldn’t show up to their “stuffy” work environment in an outrageous Halloween costume, it’s worthwhile to know that you might be missing a fun opportunity in the more laid-back festive-loving workplaces. This is especially true for company’s where the boss really gets into costumes and company parties. By dressing up and showing a little effort in your costume you are communicating that you’re a team player who fits with your company’s overall culture and vibe.
The trick is to know your audience and play to them.
If you are brand new to a company- ask around before you show up in that Elvira costume!
Reading Time: 1 minute All the small details build the overall first impression of you.
While some people may scoff at paying such attention to some of these details, take a moment to consider this: at a networking event you could be talking with a future employer who’s going to be adding several grand to your yearly salary… with that in mind, these details become less silly and more important.
Pause & Absorb Business Cards
When you ask for a business card, take a moment to look at it and absorb it before putting it away. This will not only help you remember who gave it to you, it also goes a long ways in making the giver feel like you aren’t just collecting hundreds of cards willy-nilly, rather that you are valuing them.
Carry your drink in your left hand so your handshake doesn’t feel like a cold wet fish when you shake hands with someone. Also, give a nice firm handshake. No one likes limp handshakes.
Display Your Name Prominently
Wear your name tag on the right side so it is more prominent when you shake hands.
Here at TCWEP we know networking with strangers can be intimidating, but trust us, we’ve been doing this since 2009 and we’ve created a very warm and supportive group. If you’ve never attended one of our events before you are missing out. Our members not only network, we help one another when the going gets tough and rough. Join us and see what the buzz about TCWEP is all about.
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